Answering customers faster without making the answer worse.
Let an agent ask a question in plain words while the customer is still waiting, and return a short answer drawn from current internal policy and product pages, without the agent leaving the conversation to search for it.
Index the tickets you have already closed alongside your help-centre pages, so an agent's question returns the passage that answers it together with a link back to the ticket or article the wording came from.
Transcribe recorded support calls and score each one against the rubric a human reviewer already uses, so coverage moves from a hand-picked sample of calls each month to every call that was recorded.
Handle routine inbound queries in the language and register a customer actually writes in, Hinglish and other code-mixed forms included, and pass everything else to a person with the exchange attached.