Hype Decoder
Paste any AI marketing copy — a press release, a launch tweet, a job listing — and every buzzword with no mechanism behind it lights up. Numbers, percentages, and units (ms, gb, x) count as substance; superlatives that promise an outcome but name nothing checkable count as hype. The ratio becomes a single measurable score, so you can tell "revolutionary, game-changing, best-in-class" from "cuts p99 latency to 200ms." Runs entirely in your browser (0 uploads, works offline).
How to use it
- Paste (or type) the AI copy you want to decode into the box.
- Read the substance score (0–100) and its verdict — mostly hype, mixed, or substantive.
- Scan the annotated text: highlighted buzzwords are flagged superlatives, highlighted concrete tokens name something checkable.
- Try the Hype sample and Substance sample buttons to feel the two extremes, then paste your own.
What this clears up (the fundamentals)
- Hype is a ratio, not a vibe — the substance score is just concrete claims ÷ (concrete claims + buzzwords). Once it's a number, marketing spin becomes mockable.
- A superlative promises; a mechanism can be checked — "world-class" and "seamless" can't be verified. "40% faster," "200ms p99," "3x cheaper" can. Only named mechanisms survive scrutiny.
- Named machinery stops being magic — this is the whole miatz thesis in one widget: point at the hidden mechanism, name it, and the buzzword loses its power.
- Density matters more than length — a long paragraph of adjectives scores low; one sentence full of numbers scores high. Substance is about what's checkable, not word count.
Where it's used
A fast evergreen lead magnet for AI-curious readers, engineers vetting vendor claims, and anyone drowning in launch copy. It's a miatz build-lab concept playable — a teaching widget you can also learn to build yourself, feeding the AI-concepts learning module.
FAQ
What counts as "hype" versus "substance"?
Hype is a fixed dictionary of ~20 buzzwords (revolutionary, game-changing, ai-powered, seamless, 10x, turnkey, and so on) — superlatives that name no mechanism. Substance is any token that contains a digit, a % sign, or a unit like ms, gb, or x — something a reader could actually check.
How is the substance score calculated?
It's round(concrete ÷ (concrete + hype) × 100). All buzzwords and no numbers scores near 0; all numbers and no buzzwords scores near 100. When the text has neither, the score is 0.
Why is my genuinely technical text scored as hype?
The dictionary is deliberately small and literal — it flags marketing superlatives, not domain jargon. If your copy leans on adjectives instead of measurements, that's the signal: name the mechanism (a number, a benchmark, a unit) and the score climbs.
Is anything uploaded?
No. Your text is tokenized and scored entirely in your browser — nothing is transmitted, logged, or stored. Turn off your Wi-Fi and it still works.
Limits
A teaching model with a fixed buzzword dictionary and a simple concrete-token rule — it won't catch every euphemism, and a clever writer can dodge the flagged words. The point isn't a perfect grader; it's the habit: measure the ratio of superlative to mechanism, and trust the copy that names something checkable.
Related
Part of the miatz playgrounds. Explore the rest from the playground catalog.
Bookmark this page (Ctrl+D, or ⌘D on Mac) — it works offline the next time you need it.