Analytics, growth & the learning funnel
Retain/release scorecards, the Acquire→Activate→Habit→Master→Prove funnel, and first-party acquisition analytics.
- A weighted composite per learner turns gut feel into a defensible recommendation
- The five-stage funnel shows exactly where learners stall
- First-party, cookie-free acquisition data — where visitors and signups actually come from
Three lenses on your program
Admin → Analytics — retain/release scorecards
Every student ranked by composite score (25% daily-quiz average + 40% bug productivity/quality + 35% submissions) with a recommendation: retain top tier (85+), retain standard (70+), conditional (55+), release below that. Hard gates — integrity issues, chronic no-shows, zero valid bugs per week — trigger a release review regardless. The composite informs; you decide.
Below the table sits your tenant analytics panel, headlined by the growth funnel:
- Members → everyone in your org
- Activated → any study activity recorded
- Habitual → 3+ distinct study days in the last 30
- Mastered → at least one verified competency
- Proven → holds a live credential
Each stage shows retention from the previous stage and the drop — plus cohort completion, a competency heatmap, time-to-competency buckets, credentials issued and active learning hours.
Admin → Growth — acquisition & attribution
First-party, cookie-free marketing analytics for the last 30 days: page views, unique visitors, signups and visitor→signup conversion; how visitors arrive (Google, ChatGPT, Perplexity, LinkedIn, Reddit and more, bucketed from referrers and UTMs); top landing pages; and where signups come from via first-touch attribution.
Cohort Health — the intervention list
For the person-by-person at-risk view (inactivity, broken streaks, overdue cards, low confidence), use Admin → Cohort Health — covered in the Student 360 guide.
The journey, step by step
| Step | What you do | What you get |
|---|---|---|
| Rank the roster | Admin → Analytics | Every student sorted by composite score with a retain/conditional/release recommendation |
| Read the funnel | Check Members → Activated → Habitual → Mastered → Proven | You see the drop-off stage, not just totals |
| Diagnose | Scan cohort completion, the competency heatmap and time-to-competency | You know which cohorts and skills need attention |
| Check acquisition | Admin → Growth | Visitors, sources (Google, ChatGPT, LinkedIn…), landing pages and signup attribution, last 30 days |
| Intervene | Jump to Cohort Health for the at-risk list | Flagged learners get attention before they drop out |
Frequently asked
How is the composite score built?
25% daily-quiz average + 40% bug productivity/quality + 35% submissions. Hard gates (integrity issues, chronic no-shows, zero valid bugs per week) trigger a release review regardless of the number. The composite informs — you decide.
What do the funnel stages mean?
Members (everyone), Activated (any study activity), Habitual (3+ distinct study days in 30), Mastered (at least one verified competency), Proven (holds a live credential). Each stage shows retention from the previous one.
Does Growth use third-party trackers?
No — it's first-party and cookie-free. Referrers and UTM parameters are bucketed into readable sources, and signups carry first-touch attribution.
Related guides
One page per learner: vitals, integrity, AI usage, every artifact they produced — and the levers to coach them.
ReadSee touchpoints, engagement and AI usage across your learners.
ReadCreate cohorts, review applicants and enroll learners — with seat quotas enforced automatically.
Read